We have been keen observers of social behavior. Over the years, sitting through focus groups, plumbing through voluminous research reports and just plain watching people, we have discovered fascinating facts about the life of our consumer. Even more interestingly we have found surprising facts about ourselves. For the consumer is after all you and me.We share here a few glimpses …
Buying or wearing one is not as simple as picking the nicest one up from the hanger.
Take a close look at the shirt you are wearing. Can you remember who bought it for you? If you are like the majority of the Indian men it was probably bought by your wife. She believes she knows the stripes, checks and patterns that your wardrobe needs better than you. And most men are content to let this be.
For some men, choosing the colour of a new car is easier than an everyday shirt. A friend, colleague or the sales assistant plays a key role in reassuring him of his fashion choice.A special day at the office calls for some special preparations.
A job interview, a visit from the boss, a sales conference - the anxiety levels may hinge on the brand of shirt that you will wear as well. Never mind the label remains hidden inside the collar. But an expensive premium brand adds a touch of confidence to that meeting.
