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Packaging |
 Keeping in view the long term ambitions for the brand, the GO packaging was designed to appeal to a young and westernized Indian audience as well as to be relevant in any international super market chain. A strong and confident logo element for impact and recognition at the point of sale, a clearly articulated packaging architecture for the launch products as well as the future portfolio and an appetising visual appeal were key considerations in designing the packaging. GO is now a familiar sight in supermarkets in Bhutan, Singapore and Dubai. |
| Communication | |
| Collaterals | |
| Interactive | |
| Commercials |
